Donita Prakash   Strategic Marketing and Sales Channel Development Expert

Donita Prakash
Strategic Marketing and Sales Channel Development Expert

Donita Prakash

Donita positions firms for high growth in new markets - North America, Europe, Asia.

Creating strategies and executing programs as a business development leader, she has led efforts that doubled revenue, drove client adoption, and created successful new sales channels through partnerships. Extensive experience in startups and large brands (Gartner, Wells Fargo Bank, AOL, MCI) building and leading highly functional teams delivering innovative products to market on time and on budget.

Highlights of some of her strategic alliance accomplishments include:

  • Driving growth as SVP of Global Alliances at a fintech company directly engaging with new accounts: Nordea, ING, Fifth Third, Business Development Bank of Canada and CITIC via channel relationships with IBM, Fujitsu, Atos. Led emerging partnerships with Amazon Web Services, SAP, Capco, Deloitte, KPMG, and Boston Consulting Group.

  • Growing registered client base from 1.25 million to 2.5 million for biometric payments company against competitors such as Visa, American Express, cash, checks.

  • Doubling revenues from $26 M to $55M via partnerships during her tenure as CMO at an IT integration firm with clients such as State Dept., HHS, New York City Public Schools, Carlyle Group, Comcast.

  • Delivering on $100 million in signed contracts through strategic partnerships at an ecommerce and media company.

Results driven and laser focused on outcomes, Donita brings to bear her experience with scaling repeatable processes at startup and mid-sized companies with the best practice experiences of working in larger brands.